There is no deny, the world is rapidly shifting from analog to digital. People are constantly consuming more and more digital content on a daily basis on mobile phones, laptops, desktop computers at work, and at home as well!
Companies and businesses that haven’t recognized this in their marketing strategies need to adapt fast.
So why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.