There is no deny, the world is rapidly shifting from analog to digital. People are constantly consuming more and more digital content on a daily basis on mobile phones, laptops, desktop computers at work, and at home as well!
Companies and businesses that haven’t recognized this in their marketing strategies need to adapt fast.
So why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
As marketing becomes more and more competitive, digital marketing tools & techniques provide business owners the best chances of competition, survival, and even growing your business.
Below are the top 10 ways digital marketing can help your business grow in the competitive year of 2017.
1. It is much more affordable & cost-effective
To begin with, digital marketing is infinitely more affordable than most of the traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
2. Easy to measure & track results
Among the premium benefits of taking your marketing efforts to the digital world is your ability to measure and track the result of your marketing.
When you conduct your marketing digitally, you don’t only benefit from the flexibility and wide reach of audience, but you also utilize the benefit of monitoring your campaigns and collecting vital data to improve your marketing and generate revenue.
3. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad.
Gone are the days when having a website on the internet was just enough!
Your business needs digital marketing more than ever, and by digital marketing, we mean social media marketing, branding, design, mobile apps, and SEO as well.
Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers actual results and helps you grow your business.
As part of our responsibility towards digital marketing, we launched our new campaign #GoDigital. A campaign across all of our social media outlets with the main purpose of making an emphasis on the importance of digital marketing and how it can help businesses move forward in 2017.
Make sure you tune in to our Facebook page and also follow our Instagram to get all the latest news and reasons to convert to digital marketing.