- DIGITAL STRATEGY
- DIGITAL GAME
- SOCIAL MEDIA MANAGEMENT
- WEBSITE (IN PROGRESS)
- AR APPLICATION (IN PROGRESS)
Bringing Al Ahly Fans to the Game
As the Holy month of Ramadan started in June 2016, it marked the beginning of family gatherings, and friends coming together to play football.
Since Domino’s pizza is the official pizza of the beloved Al-Ahly FC, our goal was to engage Domino’s community with an interactive game built around the two things they most love…pizza and football.
Digital Game Activation
Turning Fans into Football Gamers
We created Domino’s Stadium. An interactive online game built upon the idea of bringing the love of the game to all fans through different digital touch points, while also adhering to our partners’ strict brand requirements
Digital Game ACTIVATION
there’s a New Challenge
We rewarded the person who achieved the highest score by giving him a free Iftar from Domino’s pizza & invite 20 of his friends to join him at any of Domino’s pizza branches.