Royalty of ceramics

Since 2006, Royal has been leading the industry of ceramics, constantly coming up with stunning designs and always improving their products’ quality. 

Here’s how the App Concept assisted
Royal Ceramica expand their empire. 

 
 

 

OUR ROLES

  1. DIGITAL STRATEGY
  2. CONTENT STRATEGY & DEVELOPMENT 
  3. SOCIAL MEDIA & COMMUNITY MANAGEMENT 
  4. WEB DEVELOPMENT 
  5. VIDEOGRAPHY

 

     

    Challenge

    In a world moving so fast,Royal didn’t just want to keep up with the beat, but it wanted to set the beat for the entire ceramic industry. Especially with the launch of  the  2cm tile to revolutionize the ceramic market. As a leader in the ceramic world, Royal Ceramica required a digital presence to match.

     

     

    A NEW WEBSITE TO REFLECT LUXURY

    A new revamped web-design was needed, so we incorporated Royal’s elegance with our modern touch, to come up with a more sophisticated, user friendly  website, allowing Royal’s clients to find distributers with a click of a button.

     

    Social media mania

    We mainly focused on Facebook and Instagram to showcase Royal’s products, using posts
    to show Royal’s tiles incorporated into beautifully designed rooms.

     
     

    The first of its kind to be launched in the Egyptian market, the 2cm tile is game changer. The strongest tile on the market right now needed a solid Digital Marketing Campaign to match .

     

    Above & Beyond

    Our Social Media team managed Royal’s community across multiple platforms, answering clients’ inquiries regarding Royal’s products, nearby distributors, and latest trends in the industry. By formulating and executing the right Online Reputation Management Strategy, we made sure Royal’s all about people…

     NOT JUST BUSINESS

     

     

     

    Transforming products into precious items 

    We took off with teaser posts, to get customers attention. Then, we released a series of posts, showing the designs of the 2cm tile collection and how it is used, and backed it up with a video in both Arabic and English, showing 2cm tile collection and explaining how it is applied

     

     Final result

    After a series of successful product launches, highlighted by the debut of the 2cm tile,

    Royal experienced an increase in demand and market share. 

    Sky is not the limit, it is just the beginning for Royal Ceramica